International CTIA WIRELESSﾮ is the premier marketplace for wireless, telecom and all things mobileﾅ period. Every year, this event becomes the epicenter of the mobile universe, where leaders from every industry-from healthcare to energy and everything in between-converge in one place to experience innovations in wireless, enterprise, retail, devices, apps and social networking. This is where the world comes to see innovation.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.