Submitted by f@nt@il on Thu, 03/17/2011 - 16:37
ISSE is the largest beauty event on the West Coast and is globally recognized as one of the premiere events in North America! ISSE is committed to providing salon/spa owners, salon/spa professionals, nail technicians and skin care specialists with a world-class educational and shopping experience.
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.