Going into its 11th year, the Internet Retailer Conference & Exhibition (IRCE) is the main event in e-commerce, delivering the largest and highest quality conference, exhibition and networking opportunity in the industry. Retail and technology experts and industry trailblazers share their strategies and expertise on the most relevant and timely topics in the only agenda crafted by editorial experts at Internet Retailer Magazine including more than 220 speakers across 130 sessions and workshops. The concurrent exhibition boasts the largest display of services and technologyunder one roof - representing nearly 90% of the e-commerce solutions market with more than 600 exhibiting companies.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.