For manufacturers and distributors of security products, there's no better way to reach the security market than by exhibiting at ISC West, the largest physical security tradeshow in North America which sets the pace for the entire industry. Physical security dealers, installers, integrators, specifiers, and end-users will make their purchasing decisions for the year at ISC West.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.