Submitted by f@nt@il on Wed, 05/02/2012 - 06:24
The award-winning ISSA/INTERCLEAN North America is the only trade show where executives come together from all segments of the commercial and industrical cleaning industry to do business and gather information to better manage distribution companies, buidling service companies, and facility management departments. ISSA, the worldwide cleaning industry association and its trade show partner, Amsterdam RAI, produce ISSA/INTERCLEAN shows around the world. ISSA also hosts more than 40 educational seminars and networking opportunities in conjuction with ISSA/INTERCLEAN North America.
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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.