The July 2014 Atlanta International Gift & Home Furnishings Market is the second-largest home and gift trade event in the United States. Global buying power, new and newly expanded product categories and extensive advances in technology resources-most notably an enhanced mobile app-marked the July 2014 Market's eight-day run. Robust order-writing by retailers and designers from every U.S. state and more than 90 countries advanced market momentum with many exhibitors reporting record summer show sales. New product introductions, first-time exhibitor showings and record attendance at the fifth-annual ICON HONORS highlighted the market's performance.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.