KeHE Distributors is a national represented specialty, natural and high end food distribution company. The KeHE Holiday & Product Innovation Show is the one of a kind, hosted buyer show for companies who distribute their products through KeHE to get in person face time with the retailers who purchase their products through KeHE. Retailers are store owners ranging from Meijer and Jewel to a local mom and pop grocery shop down the street. The KeHE Summer Selling & Product Innovation show focuses on products to be sold for the Summer Season.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.