Launched in 1989, Labelexpo Americas is the place that label converters from across the Americas come to visit and see new technology, source new suppliers and buy new machinery. In recent years, the rapid growth of the label market in Latin America has resulted in a significant increase in senior attendance from this region. The event is aimed at label and package printers, brand owners, designers and industry suppliers and is the region's largest event for the label, product decoration, web printing and converting industry. Labelexpo Americas is supported by the TLMI and all the key printing and packaging magazines. Well known for being the place to see the latest technology in action through live demonstrations, the exhibition also offers a technical and topical conference program, educational master class and range of informative feature areas where technologies and services are neutrally compared or demonstrated.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.