Submitted by f@nt@il on Wed, 04/10/2013 - 05:48

Sponsored by NMA, MINExpo® is the mining industry's premier exhibition for mining equipment, technology and service companies specializing in every facet of mining: open pit, underground, processing and preparation, mine site development, exploration and surveying, smelting and refining, and reclamation. MINExpo is held every four years.

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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.