Submitted by f@nt@il on Thu, 03/17/2011 - 16:37
The NADA Convention & Exposition is designed to provide an annual marketplace for equipment, services and supplies that the franchised new-vehicle dealer would utilize in the everyday operation of his or her dealership. In addition, educational sessions are held where dealers and their managers can meet and exchange ideas as well as confer with experts, members of the press and manufacturers on national issues related to the automobile industry.
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.