Started in 1901, the NAMM Show is the world's most important music products trade show, attended by all the industry's premier decision makers. The show gives the industry a first-look at new innovations offered from the global music product industry and serves as a hub to network, learn and enjoy live music.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.