New York Comic Con is the East Coast's biggest and most exciting popular culture convention. The show floor plays host to the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies and television. Panels and autograph sessions give fans a chance to interact with their favorite creators. Screening rooms feature sneak peeks at films and television shows months before they hit either big or small screens. And with dedicated professional hours, New York Comic Con is a market place, bringing together the major players in the entertainment industry. New York Comic Con is the second largest pop culture convention in America and the only one that takes place in the comic book, publishing, media and licensing capital of the world - Gotham City.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.