A2z’s ChirpE Photo Booth Creates Buzz On and Off the Showfloor
At the National Automobile Dealers Association Convention & Expo, held Feb. 8-11 in Orlando, attendees had the opportunity to try out something new - a2z, Inc.'s ChirpE Photo Booth.
At the booth during the show, not only did people have fun dressing up and sharing photos through social media, it also created a lot of buzz during and after the show.
The ChirpE Photo Booth is an easy-to-use iPad-based Photo Booth with robust social media capabilities.
The ChirpE Photo Booth enables event attendees to take their own picture, add a quote or testimonial and post it to their Facebook Page photo album and Twitter media gallery – all in a matter of a few seconds.
Attendees can then tag these photos, share with their friends and have their friends like the photos.
There was a huge spike in 'likes' and awareness on NADA's Facebook page in the days leading up to the show and especially when it kicked off, soaring from 438 'likes' on the opening day of the show to a high of 1,138 'likes' the final day of the show. Here is a link to the NADA photos taken at the booth during the show: https://www.facebook.com/media/set/?set=a.532079680165100.118781.124159624290443&type=3
NADA wasn't the only show the ChirpE Photo Booth was a hit.
In December, at the International Association of Exhibitions and Events's Expo! Expo! a2z debuted the ChirpE Photo Booth to positive reviews.
At Expo! Expo! the photos taken in the booth were displayed online and also on a live photo wall in a2z booth on a 55” screen. (link: http://www.facebook.com/photo.php?fbid=10151166432773575&set=a.10151138630538575.442122.267109323574&type=3&theater).
Expo! Expo! attendees used the phrase “I Love a2z because” and posted their photos taken with fun props.
Every attendee who participated and took their photo received a $10 gift card instantaneously.
A2z also gave away 2 iPad Mini as prizes. One to the person whose photo received the highest number of Facebook likes and one to the person whose tweet was re-tweeted the most.
The onsite benefits of the ChirpE Photo Booth were it created a fun and exciting environment on the showfloor, keeping attendees engaged and happy, and happy attendees provide more business to exhibitors.
You can check out photos from a2z’s ChirpE Photo Booth at Expo! Expo! 2012 at: http://www.facebook.com/media/set/?set=a.10151138630538575
About 125 people used the photo booth in a2z’s booth during the five hours of the tradeshow.
However, the outreach results from this were “astounding,” according to Rajiv Jain, president and CEO of a2z.
Here are some results during the week of the show:
- More than 1,200 people were talking about a2z (i.e., tagging photos, posting comments, liking photos, etc.).
- a2z’s Facebook photo posts reached more than 6,500 people, about 3 – 4 times the attendance at the show itself).
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.