Association Executives Heading to St. Louis in August for ASAE Annual Meeting
More than 5,000 attendees are expected to take part in the American Society of Association Executives’ Annual Meeting & Exposition Aug. 6-9 in St. Louis, with some of those participants coming from local medical associations, such as Optimists International, American Optometric Association and American Association of Orthodontists.
“Association professionals and meeting planners call ASAE the ‘Super Bowl’ of conventions, and that is a very valid comparison,” said Kathleen “Kitty” Ratcliffe, president of the St. Louis Convention & Visitors Convention.
She added, “Member associations dominate this $102 billion meetings industry, spending more than $60 billion annually to hold meetings and conventions. ASAE is a great opportunity for us, and our many partners to showcase St. Louis as a super region for future meetings and conventions.”
ASAE will bring together 3,000 association executives, 2,500 industry suppliers and 500 other participants to St. Louis for an array of educational and networking opportunities, according to the St. Louis CVC.
It is estimated 1,400 association CEOs will attend the four-day convention, as well as senior executives responsible for administration, technology, communications, marketing, publications, meetings and education.
Several of the association executives, including the medical ones, will come from the approximately 900 associations in the St. Louis area.
Some of the larger national associations located in the region are the American Soybean Association, National Association of Electrical Distributors and Electrical Apparatus Service Association, as well as diverse associations such as the American Association of Blacks in Energy, Greater St. Louis Association of Black Journalists and the National Association of Black Accountants.
Supplier representatives from most major airlines, hotel brands, and convention & visitors bureau in the United States and around the world also will be on hand, along with suppliers from the banking and investments, computer and communications industries.
“ASAE will bring the best and brightest in the association world to St. Louis to exchange ideas and network with colleagues,” Ratcliffe said. “We look forward to showing ASAE members what a vibrant and high-energy region we are for work, business, networking and play.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.