China International Pet Show on Track to Break Exhibitor Records in November
Everything for pets is on show in the New China International Exhibition Center in Peking, where the 18th China International Pet Show (CIPS) will take place Nov. 17-20.
This year’s event already promises to be a record six months before the start, with 650 companies already signed on.
Increased awareness of pet care and rising incomes are the major drivers of the growing pet market in China.
Last year’s show drew 916 exhibitors who were registered from 23 countries. At this year’s edition, 1,000 exhibitors are expected to occupy some 78,000 square meters, and the organizers are counting on more than 40,000 visitors.
Now that numerous exhibitors have enlarged their stands and the waiting list is even longer, the organizers have decided to open another hall (W3).
The exhibition is organized jointly by the China Great Wall International Exhibition Company and NürnbergMesse.
The 18th CIPS will again focus on aquariums, pet food, pet supplies, trade literature and health products.
Besides the already established international exhibitors like Ankur Exports, Kumar Industries, ferplast, SICCE, Seachem, Petsafe, OmegaSea or IMAC, the organizers also are welcoming new companies to CIPS 2014, such as Scruffs, a British supplier of beds for dogs and cats.
New potential visitor groups are being approached this year through extensive marketing activities – such as cooperation with the media, search machine optimization and promotion campaigns with veterinary clinics and supermarkets.
Some events scheduled include the China Pet Industry Summit on the first two days of the exhibition at which they will discuss the changes and future prospects in the Asian pet industry, prizes will be awarded to the latest pet care trends in the Pet Grooming World Cu and the China Aquatic Plant Masters will devote their attention to “Aquascaping”.
At the last edition show, some 36,000 visitors from 70 countries met 916 exhibitors on a total area of 60,000 sq. m.