Germany-based jwc GmbH Chosen to Develop Master Plan for New Venue in Shenzhen

May 10, 2016

jwc GmbH of Germany has been selected through public tender to develop the Master Plan for the new venue in Shenzhen, the Shenzhen International Convention & Exhibition Center (SZICEC), by SZICEC Construction Headquarter.

Located in Shenzhen Airport New Town, in the heart of the Pearl River Delta and Guangdong Free Trade Zone, the new exhibition venue is set to become the largest exhibition venue in the world.

By its completion, it will offer 500,000 square meters of indoor exhibition and conference space. Phase 1 of construction, scheduled to start in September 2016, will result in 400,000 sq. m. of exhibition space consisting of 18 standard halls of 20,000m² each and one exhibition hall of 40,000 sq. m.

Phase 1 is expected to be complete and operational by September 2018. Throughout all phases of the project, a comprehensive development approach will be adopted in order to optimally integrate large-scale conference facilities, hotels, offices, catering, business and other functions in the surrounding area.

jwc will provide advice on the layout, the functional design, the operating model and service standards of the new venue as well as the organization and operating management team set up.

The assignment is scheduled to last for 10 - 12 months and is aimed at creating the leading venue in Asia in terms of functionality, service quality and efficiency.

SZICEC Construction Headquarter was established by Shenzhen Government and is in charge of the
preparation and construction of SZICEC. The company is based in Shenzhen, China.

jwc GmbH is the leading management consulting firm for the global exhibitions and conference 
business sectors. It supports governments, venues, organizers and investors with advisory services 
covering a broad spectrum of areas including strategy, feasibility, planning, marketing, M&A, pricing, 
thought leadership and training.

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