As part of a consistent effort to provide added-value services that benefit all its trade show attendees, IMEX America has turned its sights on helping buyers to ‘match and meet’ other buyers.
A new service, which will be provided by networking specialists Zenvoy, will use intelligent data profiling to facilitate face-to-face introductions between pre-registered IMEX America hosted buyers and buyer attendees.
The move follows feedback from IMEX America 2015 which revealed how hungry buyers are to connect directly with each other and expand their networks of potential professional support.
The new introduction service will not affect appointment time between buyers and exhibitors on the show floor as users will be guided to meet each other during coffee and rest breaks, or outside show hours at dozens of social events. They can also choose to connect online at any time.
The service launches in August when confirmed buyers will be invited to register with Zenvoy and complete a confidential online profile. Zenvoy will then match buyers who share business profiles. Matching factors include job title, nature of business, decision-making authority, geographical remit and number of years in the industry.
The service and the data are entirely private meaning attendees are assured of complete discretion. The service is also event-specific to ensure introductions only occur between those attending IMEX America between 18-20 October in Las Vegas.
Leo Gestetner, co-founder and CEO of Zenvoy commented: “Zenvoy has proved highly effective in bringing people together not only at large events but even internally within major organisations. It’s a real icebreaker. We’re delighted to be helping IMEX and its attendees satisfy their express desire for help to ‘find their tribe’ during the show.”
Carina Bauer, CEO of the IMEX Group explained: “Meeting, connecting and building on relationships with industry peers is a key element of IMEX America and IMEX in Frankfurt. We see this new initiative as a valuable way to make it easier for people to meet others with whom they have the most in common. In a show that’s as large and busy as IMEX America we’re clear that it’s our duty – and also our pleasure – to bring people closer together for long-term mutual gain.”