IMPACT Expands B2B Exhibition Platforms
The IMPACT Exhibition and Convention Center has secured the hosting and organising of more trade shows at the Bangkok venue, following last month’s announcement of a partnership agreement with Germany-based Messe München International for the strategic cooperation to organise CONSTECH 2011.
The list of trade shows that will follow similar arrangements includes Pool & Spa Exhibition Asia 2011, which is set to launch this year in partnership with IIR Exhibitions. Pool & Spa Exhibition Asia will coincide with Green Building & Retrofits Expo Asia, a partnership with CMC Exhibitions from Singapore, which will run Sept. 21-23 and also will be collocated with the Building Maintenance and Asset Management Expo Asia. In August 2012, IMPACT will partner Pixie Consulting to organise ISRMAX Asia.
Mr. Loy Joon How, general manager of IMPACT, said, “We are open to exhibition organising collaborations with both local and international partners and I am confident that more new exhibitions would be jointly launched by us and our partners in the near future.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.