Info Salons turns 21
The Info Salons Group, an event technology group, celebrated 21 years in the business last week. The company was founded in Australia offering event registration solutions. Info Salons now has 150 staff across offices in Sydney, Beijing, Shanghai, Hong Kong and Dubai. The company’s first European office is due to open in London later this year. Info Salons now offers services ranging from pre-event registration to social media integration to data management and data security.
Company Co-founder Jo-Anne Kelleway said, “In the past twenty-one years, we've seen huge changes in the exhibition industry in Australia. Many of my clients who started out as local businesses are now are part of multi-national groups and this has offered us opportunities to extend our services beyond Australia.”
She added, “In particular, we have focused our efforts on positioning Info Salons to take advantage of the rapid growth of the exhibition industry in China with the opening of three offices, led by managing director and shareholder Mr. Gu Xuebin.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.