The Latest News from the World of Search Engine and Social Media
This past fortnight, we have seen some interesting and potentially game-changing announcements from the biggest players in the Search Engine and Social Media tech community. Read below to tune in:
Twitter is expanding its character limit for Direct Messages to a whopping 10,000 characters. This is being done to enable users to report their issues to brands in detail without being bogged down by the character limit. https://twittercommunity.com/t/removing-the-140-character-limit-from-direct-messages/41348
Facebook's News Feed algorithm will now factor the type of content being actively viewed by a user to facilitate automatic personalization of content. http://www.forbes.com/sites/amitchowdhry/2015/06/13/facebook-news-feed-algorithm-now-considers-time-spent-looking-at-a-post/
Google is launching ‘Youtube Gaming’, a dedicated branded app and website for gamers. http://youtube-global.blogspot.com/2015/06/a-youtube-built-for-gamers.html
Apple has introduced Deep Linking in iOS 9 for improved app discovery. This means that users will be able to discover and access information within your app "even when it’s not installed' on their device. http://searchengineland.com/apple-ios-9-deep-linking-promises-improved-app-discoverability-even-for-apps-not-installed-222845
Tumblr's new GIF Search Engine enables users to search for indexed images to accurately express their message. The image will be automatically inserted with a link and attribution to the original author. http://searchengineland.com/tumblrs-new-gif-search-engine-takes-the-pain-out-of-having-to-use-actual-words-222526
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.