Make Your Brand Shine on Facebook with Photos

January 19, 2013

It's a universal truth that people enjoy looking at photos. Photos can tell stories, and they can entertain without demanding too much of the viewer. If you are exploring ways to make your brand more popular on Facebook, then consider doing it through images that can engage your fans. People may forget the words you share in a post, but they will carry the visual in their heads long after they see it.

Here are some useful tips to make your brand shine on Facebook with photos:

Don't just post pictures of your brand. Post pictures of how people connect with your brand.

You may have the best product or service in the world, but your saying so is not going to be enough. If you can get your users to say it though, that is something else altogether. Post pictures of people using your product and of things they have built or achieved with your services. Prospects will believe in your brand when they can see your current users being happy with it.

Post photos that tell a story.

An engaging photo is one that has a story to tell. It captures that one moment in time and space when some vital elements come together in a very special way. If you can capture and post photos that can tell stories and resonate with some aspect of your fans' lives, then you are sure to get more likes and shares for your posts.

Bring in an element of fun and humor.

Human beings form deeper memories when they are having fun. They also form deeper emotional connections with photos that can make them smile.  We have all experienced this with our personal photos. This fact extends to brand images too. Brands that are successful on Facebook, such as Coca Cola and Starbucks, recognize this fact only too well. If your fans and their friends bond with the photos you post, they are bound to look forward to seeing more of your content.

Focus on the bigger picture, pun unintended.

Each brand is like a silhouette in a dusky skyline. It is part of a bigger picture. Consider how your brand serves an industry or a community. Now look for visuals that can successfully convey the value your brand brings to that bigger entity.

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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.