Signature Boston Signs Two Partnerships to Improve Customer Experience

September 28, 2014

Signature Boston has added two partnerships to strengthen its portfolio of services available to meeting planners working at the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center by offering Digital Event Solutions and Registration Services. 

The new partnerships come as part of an ongoing effort of the Massachusetts Convention Center Authority’s (MCCA) Strategy & Product Development Team to improve the customer experience, supporting the promise of a Signature Boston experience, according to bureau officials.

Through a partnership with Digitell Inc., a web-streaming industry leader committed to helping clients leverage content to drive attendance and increase revenue, the BCEC and the Hynes will now offer more digital event capability. 

Meeting planners will be able to host webinars, live streaming, and capture content. In addition, planners will have access to Digitell’s expertise in overall digital program development to help them enhance content and engage attendees.

Through a partnership with Attend.com, a local Boston start-up that provides online software to help event organizers streamline the event management process, the BCEC and Hynes will now offer an easy and convenient approach to registration needs.

Attend.com will help Signature Boston simplify and automate management of small to mid-size events to decrease costs and free-up onsite resources. The registration service will include internet, hardware, and access to a wide array of registration functions. These include wireless nametag printing, mobile attendance tracking, text-message alerts for VIP arrivals and access to data and analytics following the event, all ordered at one rate through one point of contact.

“Meeting planners have hundreds of contacts to deal with when it comes to procuring services for their events and making sure those services arrive and operate as planned during the show. Our partnerships with Digitell and Attend.com allow us to help our clients streamline some of that work,” said James E. Rooney, executive director of the MCCA. “If we pair our customer service skills with these two exceptional products, we alleviate some stress for our clients and make it easier for them to do business in Boston.”

“When we sought to partner with a digital program developer and explored the idea of managing registration services in-house, we didn’t want to just offer the same types of services planners are used to working with,” said Johanna Storella, the MCCA’s chief strategy officer. “Attend.com and Digitell don’t just do registration and live streaming. They offer resources and knowledge, plus innovative, cutting-edge solutions to challenges that modern event planners face. We are excited to roll out these new services and look forward to working closely with our new partners.”

In both cases, the MCCA’s Strategy & Product Development Team has created packages that address the industry desire for accessible, pioneering technology at cost effective rates.  They will be available to clients at both the BCEC and Hynes Convention Center beginning this month.

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