Society of Independent Show Organizer’s Event Innovation Battlefield Features Four Event Tech Companies
Event technology companies will once again vie for the top spot at this year’s Society of Independent Show Organizer’s Event Innovation Battlefield.
The nominating committee chose four finalists from more than 50 organizations that applied, and the battlefield will feature four event technology companies.
“Each year SISO is looking for breakthrough event technology or amazing new business models just before they are released publicly so that we may keep one step ahead in our ever changing industry,” said David Adler, one of the principal SISO members that developed the Event Innovation Battlefield for SISO’s Leadership Conference.
He added, “It’s exciting to see all of the innovation in our industry and it opens our minds to what was not possible just a few short years ago. It truly is a celebration of talent and ideas.”
The Finalists at this year’s Leadership Conference in Dallas are below:
Eventkloud is an audience-driven marketing and advertising automation platform for events. It’s a smarter way to create cross-channel, streamlined event campaigns to reach, engage and measure the event’s target audience from a centralized dashboard.
The EventHero PowerCore is an Integration Platform-as-a-Service that connects thousands of event technologies. Show organizers can easily add new or improved capabilities to help streamline their event operations, improve workflows and increase their ROI.
E-180 creates matchmaking platforms and experiences, connecting like-minded people interested in sharing knowledge one-on-one and in person, through what they call ”brain dates.” By doing so, E-180 transforms events, cities and spaces into peer-learning hubs, where an hour of anyone’s time can change someone else’s life.
Feathr is an Event Marketing Cloud providing a comprehensive and synergistic set of marketing and analytics tools designed specifically for the events industry. These tools have been built to help events gain insight into their audiences, boost registrations and unlock new revenue streams.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.