TCEB Unveils MICE Development Plans for 2017

January 10, 2017

The Thailand Convention and Exhibition Bureau (TCEB) announced its development strategies and action plans for 2017 to support the development of its MICE industry.

There will be three development strategies: Strategy 1 – To generate revenue towards prosperity; Strategy 2 – To drive the country with innovation towards stability; and Strategy 3 – To drive growth for the mutual benefit of all parts of society towards sustainability.

In addition, TCEB has expanded its missions to include three other priorities for 2017: 1) To promote TCEB’s role as a fostering partnerships to enhance competitiveness and reduce obstacles and challenges facing the industry; 2) To develop the TCEB SMATT BUREAU to help promote environmental approaches and reduce carbon footprints; and 3) To promote good governance by targeting the top Integrity and Transparency Assessment (ITA) among all government agencies in Thailand.

TCEB expects to host more than 27 million MICE travellers in 2017, generating 155 billion baht (US$4.3 billion) in revenues.

Add new comment

Image CAPTCHA

Partner Voices

As event professionals, our job is to host people and while we can’t prepare for everything, it’s essential to develop an emergency plan that can be adapted to any situation. In Boston, the Massachusetts Convention Center Authority’s (MCCA) Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center, have taken their experiences to develop a comprehensive crisis management training program, starting with crisis communications.