UBM Asia/Habitat for Humanity Thailand Build Two Homes in Ching Mai
In the spirit of giving back to the community, UBM Asia recently partnered with Habitat for Humanity Thailand and helped build two homes for needy families within the Sanpatong district of Ching Mai.
The project ran Nov. 24-25, and under a UBM Asia home building program named “United we Build and Make a difference”43 senior managers from across UBM Asia’s offices came together to pitch in to build the homes.
“We are proud to participate in corporate social responsibility initiatives, which improve the lives of families in need,” said Jimé Essink, president and CEO of UBM Asia.
He added, “Our company believes not just in improving industry across Asia, but also the community. It is a great experience to partner with an organization such as Habitat for Humanity to build hope - knowing that our support and actions can create good and awareness and in our small part, help to contribute to a truly humane global village.”
Two local families were carefully selected to receive the new homes that were built to be safe and sustainable, according to UBM officials.
Job details for those who took part included mixing and laying down concrete flooring, building concrete walls and digging holes for septic tanks.
The completion of the project ended with a ribbon-cutting ceremony celebration with the two families and members of UBM Asia.
Founded in 1976, Habitat for Humanity is a global nonprofit Christian housing organization with a mission to eliminate poverty housing worldwide by building simple, decent houses with the help of the homeowner families themselves and volunteers.
HFHI builds for people of all backgrounds, races and religions to provide needy families with a decent place to live.
As of September 2011, Habitat has built or improved more than 500,000 homes worldwide, providing safe and affordable shelter for more than 2.5 million people.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.