UBM China Agrees to Cooperate With eZEN
UBM China, a subsidiary of U.K-based UBM plc, has announced a strategic agreement to cooperate with eZEN. The two organisations will jointly organise the eCommerce Expo Sept. 26-27 in Shanghai. The event will be held the ShanghaiMart venue.
The annual event was launched in the U.K. four years ago. The most recent edition attracted more than 140 exhibitors covering a variety of categories such as online retail, digital marketing, e-payments and logistics. The inaugural Shanghai edition of the eCommerce Expo will be co-located with Technology for Marketing & Advertising China (TFM&A) and Call Center Expo China.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.