World of Concrete Show Unveils "Rig Racin’" Mobile App Game

January 5, 2014

Hanley Wood Exhibitions unveiled a game for mobile devices to build awareness for its World of Concrete trade show brand and engage with concrete professionals.  

The game, “Rig Racin’”, now is available in the Apple App Store for iOS devices and Google Play for Android devices.

Game players can steer mixer trucks through three action-packed, challenging game-play environments. 

Players must deliver their cement load on time to receive in-game rewards and to advance to more challenging levels throughout the game. The better the player, the more in-game cash the player can earn to purchase new themes for various mixer trucks.

“As we celebrate the 40th edition of World of Concrete in 2014, the timing could not be better for the launch of this exciting game,” said Tom Cindric, vice president, Hanley Wood Exhibitions.  “Rig Racin’” will allow the World of Concrete brand to reach numerous untapped markets worldwide in a new and creative way, utilizing the popularity of gaming.”

World of Concrete is the industry’s only annual international event dedicated to the commercial concrete and masonry construction industries. Featuring indoor and outdoor exhibits with the industry’s leading suppliers showcasing innovative products and technologies, exciting demonstrations and competitions, and a world-class education program. To learn more, visit www.worldofconcrete.com.

Hanley Wood partnered with Soap Creative, a digital interactive group to create the concrete-themed racing game

“Mobile gaming is now a mainstream activity, and we view it as a new frontier in audience engagement,” said Jeff Davis, director of Digital Products for Hanley Wood Exhibitions.

He added, “Working with Soap allowed us to accelerate the process of getting “Rig Racin’” out to market. Their creativity and expertise in bringing our ideas to life has been terrific.

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