Broadcast Cable Financial Mangement Association

Address:
701 Lee St., Ste. 640
Des Plaines
Illinois
60016
USA
Organization Contact Title
Event Manager
Organization Contact First Name
Jamie
Organization Contact Last Name
Smith
Email
jsmith@bcfm.com
Organization Contact Telephone
847-296-0200
Fax
847-296-7510

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.