Defense Research Institute

Address:
55 W Monroe, Ste. 2000
Chicago
Illinois
60603
USA
Organization Contact Title
Event Organizer
Organization Contact First Name
Lisa M.
Organization Contact Last Name
Sykes
Email
lsykes@dri.org
Organization Contact Telephone
312-795-1101
Fax
312-795-0749

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.