Direct Marketing Association of Washington

Address:
11709 Bowman Green Dr.
Reston
Virginia
20190
USA
Organization Contact Title
Executive Direc
Organization Contact First Name
Donna
Organization Contact Last Name
Tschiffely
Email
donna@dmaw.org
Organization Contact Telephone
703-689-3629
Fax
703-481-3629

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.