EDUCAUSE

Address:
4772 Walnut St., Ste. 206
Boulder
Colorado
80301-2538
USA
Organization Contact Title
Event Contact
Organization Contact First Name
Lisa
Organization Contact Last Name
Gesner
Email
lgesner@educause.edu
Organization Contact Telephone
401-253-2531
Fax
303-440-0461

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.