Electronic Retailing Association

Address:
2000 N., 14th St., Ste. 300
Arlington
Virginia
22201
USA
Organization Contact Title
Meetings Coordinator
Organization Contact First Name
Christy
Organization Contact Last Name
Hopkins
Email
chopkins@retailing.org
Organization Contact Telephone
703-841-1751
Fax
703-841-8290

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.