Intellectual Property of Singapore(IPOS)

Address:
51 Bras Basah Road, #04-01 Plaza by the Park
Singapore
189554
Singapore
Organization Contact First Name
Ruhaida
Organization Contact Last Name
Jaffar
Email
ruhaida_jaffar@ipos.gov.sg
Organization Contact Telephone
65-63302743
Fax
65-6331 6562

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.