META Group

Address:
208 Harbor Drive
PO Box 120061
Stamford
Connecticut
USA
Organization Contact Title
Ms.
Email
samantha.finnegan@metagroup.com
Organization Contact Telephone
303.346.3176
Fax
413.643.2593

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.