Petroleum Marketers Association of Wisconsin/Wisconsin Association of Convenience Stores

Address:
121 S Pinckney St., Ste. 300
Madison
Wisconsin
53703
USA
Organization Contact Title
Event Manager
Organization Contact First Name
Lori
Organization Contact Last Name
Gerber
Email
gerber@wpmca.org
Organization Contact Telephone
608-256-7555
Fax
608-256-7666

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.