UFI The Global Association of the Exhibition Industry

Address:
35 bis, rue Jouffroy d Abbans
Paris
F-75017
France
Organization Contact Title
Manager
Organization Contact First Name
Vincent
Organization Contact Last Name
Gerard
Email
info@ufi.org
Organization Contact Telephone
+33-1-4267-9912
Fax
+33-1-4227-1929

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.