PACK EXPO International is owned and organized by PMMI, a trade association representing more than 600 companies that provide a full range of packaging and processing machinery, materials, components and containers. The PACK EXPO family of trade shows convenes buyers and sellers along the packaging and processing supply chain. Coming up: EXPO PACK México (June 18-21, 2013; Mexico City), PACK EXPO Las Vegas (Sept. 23-25, Las Vegas Convention Center), PACK EXPO East (Feb. 2-4, 2015; Pennsylvania Convention Center, Philadelphia) and EXPO PACK Guadalajara (March 18–20, 2015; Guadalajara, Jalisco, Mexico). Learn more about PMMI and the PACK EXPO trade shows at PMMI.org and Packexpo.com.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.