PACK EXPO International focuses on the latest developments in packaging machinery, processing machinery, converting machinery, materials, packages and containers, and components. The most prominent companies in the industry exhibit and make product introductions at the show. PACK EXPO International is a biennial event (every other year).
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.