All Rock ﾑn' Roll Series events feature a two-day Health & Fitness Expo prior to the event. All participants must visit the expo to pick up their race packets. Free and open to the public, these expos feature the latest in running technologies, fitness apparel, health and nutrition information and interactive displays.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.