Submitted by f@nt@il on Thu, 03/17/2011 - 16:38
The Travel Goods Show, the world's largest trade show for travel goods. With more than 2,000 lines representing more than 40,000 products, the Show is the annual must see event that sets the tone for the travel goods industry.
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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.