Grand Rapids/Kent County & Visitors Bureau

Address:
171 Monroe Ave., Ste 301
Grand Rapids
Michigan
49503
USA
First Name
George
Last Name
Helmstead
Phone
616-459-8287

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.