Greater Boston Convention & Visitors Bureau

Address:
2 Copley Pl., Ste. 105
Boston
Massachusetts
USA
First Name
Beth
Last Name
Stehley
Email
bstehley@bostonusa.com
Phone
617-867-8236

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.