IBC Shanghai

Address:
CITIC Square,1168Nan Jing (W) Road
Shanghai
200041
China
First Name
Eric
Last Name
Lu
Email
eric.lu@ibcchina.com.cn
Phone
86 21 5116 5912 Fax:+86(21)511

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.