5 Easy Ways to Reduce Your Carbon Footprint at Tradeshows

July 13, 2013

Jason Tunick

Founder and CEO of FactoryDirectPromos.com which is one of the largest, factory direct suppliers of eco-friendly, promotional items and custom, reusable tradeshow bags in the world.

Tradeshows are a great way to reconnect with your existing clients, while also reaching out to new customers. We all know that these events take a lot of planning and organization, but your hard work really pays off when you build your brand and expand your customer base. Tradeshows also can take a toll on the environment, though, as they are responsible for generating tons of waste. In fact, according to data from Smash Hit Displays, the tradeshow industry is second only to the construction industry in the amount of waste we create.  So what can we do?

Here are five easy ways to reduce your carbon footprint at tradeshows and give the environment a break.

1. Offer or Take Advantage of Carbon Offsets- Try to reduce your carbon footprint wherever possible and purchase offsets to counteract any instances in which you cannot avoid using fossil fuels. If you are hosting a tradeshow think about partnering with an organization that offers offsets and offer a Carbon Offset Sponsorship.

2. Hand Out Recycled, Reusable Bags- You want to make a positive impression on the folks who visit a tradeshow, and giving them a takeaway item is a great way to do this. A bag is especially handy at a tradeshow since people accumulate a lot of business cards, catalogs, samples, giveaways and more. Giving people a way to carry their loot will certainly make a good first impression, but utilizing recycled materials will also showcase your company’s green efforts while minimizing your, and your recipients, carbon footprint.

3. Offer USB Drives Loaded with Promotional Materials- You want to pass along info, but you don’t want to use a lot of paper and you also want to be considerate to the people attending the show (they‘re being bombarded with paper handouts and hulking catalogs that they need to carry around). Instead of handing out brochures, flyers and other promotional materials printed on paper, load all of your documents onto USB drives and hand those out. These lightweight drives will save paper and your customers can reuse them after they’ve read through your promotional info.

4. Make It Easy for Attendees and Exhibitors to Recycle– All too often recyclable materials end up in garbage cans and they are toted off to landfills. Make sure you put out (and clearly label!) bins for bottles and cans, paper and trash. If you are hosting the tradeshow you can offer this as another sponsorship and give companies the chance to market their brand while ensuring that rubbish is sorted and handled properly.

5. Use Green Materials When Building Displays- You want to make sure your displays are eye-catching and dazzling while also being up to code and eco-friendly. Stick to paper that is FSC certified, use recycled textiles if possible, and use items that are durable and can be used again, but can be recycled when they start to show signs of wear.

With careful planning you can attend, or put on a successful and informative tradeshow while also doing your part to minimize your carbon footprint and help the environment. These are five tips to start with, but what other ways do you use to reduce your carbon footprint, while putting on a stellar show?

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.