Blogs

Dec 01, 2021
As you know, there are many factors that go into a successful trade show marketing program. It is important to have a booth that draws attention, brings your brand to life and functions properly. It is also important to have a trade show staff inside that booth who knows your business well, has a friendly and welcoming demeanor, and shows up to work hard and provide results.  While both your booth itself and your booth staff are extremely important (in addition to a lengthy list of other factors like pre-show marketing, choosing the best trade shows for your business, having a great lead… more
Nov 30, 2021
If you’re proposing a hybrid event to co-workers, senior management or an association board, it’s essential to outline all the benefits. With the right event objectives, budget, audience and platform, hybrid events deliver on more than just eyeballs. Savings: Hybrid events can expand the global audience of an event without commensurately expanding the budget. In other words, if you want to add more attendees to your live event, it typically costs more in physical infrastructure (meeting space, transportation, food and beverage) than it costs to add the same number of attendees virtually. … more
Nov 24, 2021
As vaccination rates continue to rise and people return to their “normal” lives, many event organizers and venues are thinking about how they can continue to protect the health and safety of attendees. Some organizers and venues have also expressed a desire to help promote the vaccination effort, as the more people who get vaccinated, the safer events will be.  A number of events, such as the HIMSS21 Health and Safety Hub that took place in Las Vegas in August, have required in-person attendees to be fully vaccinated. Similarly, some concert and sporting venues like Madison Square Garden in… more
Nov 23, 2021
We all love when a project is successfully completed on time, on budget, as envisioned and of course, with a huge return on investment. It’s even better if we can take all the credit for it, but let’s be honest, it takes a strong team of skilled individuals to pull this off. There are hundreds of moving parts, each with its unique intricacies, that make it impossible for one person to do it all. Some of the best projects that I’ve worked on are a result of the team in place and talents that everyone can bring to the table. Lending Support I’m not an estimator, or a project manager, or a… more
Nov 18, 2021
Moderators can be key in any hybrid, in-person or virtual event experience. They keep attendees focused, ensure chats run smoothly and enhance speaker content.  The Client Success team at JUNO has supported hundreds of online conference sessions for emergency room physicians, e-sports experts and event pros. This first-hand experience with various speakers offers insight for future planning. We sat down with Marjorie Scarff, senior manager of client success, for a quick Q&A to understand best practices for moderating a session and why it’s important. First off, what or who is a… more
Nov 16, 2021
Businesses have relied on trade shows for B2B marketing for nearly 200 years, and it’s easy to see why. These exhibitions allow companies to network, discover new leads and form partnerships. The more connections you make, the more likely you are to turn a profit and become a respected brand. Up until this point, these shows have been largely in-person events. Now, however, event organizers are taking a different approach, with a plan to increase spending on virtual events and trade shows by 37% and 30%, respectively. Thus, online expos will likely remain for the foreseeable future.   This… more
Nov 11, 2021
What exactly defines a “technology company?” Wikipedia says it’s an electronics-based business related to internet-related services, software, yadda yadda. There’s no doubt that Apple, Samsung, Dell and Amazon are tech companies. But let’s consider Facebook, LinkedIn, and Twitter, which are all classified in that category. They are categorized as such, given that their services are delivered online or through mobile and their revenue is generated by selling data or access to information. Makes sense. On the other hand, these companies offer the ability for people to connect, communicate and… more
Nov 09, 2021
The coronavirus outbreak ended social gatherings and events as we know them, seemingly overnight. Now almost two years into this pandemic, we’re realizing just how important events are to our personal and professional lives, and we want them back. In June of this year, as the vaccine started to make its way around the world, the events industry started to see signs of recovery, and attendee confidence was on the rise. But that quickly unraveled with the emergence of the Delta Variant. It’s now clear that the pandemic isn't over just yet and that the rules of engagement are still very much… more
Nov 03, 2021
Video is now at the forefront of social sharing, networking and business marketing. It’s driving immense growth on nearly every social platform. Instagram, once a photo-focused app, just recently shared that they’re moving away from photo and leaning into video content. It’s no secret that the reason videos perform well on so many platforms is because of the entertainment they provide. While technology grows and preferences shift, video has quickly become a definite must to catch the eyes of potential buyers. This push for video doesn’t just stop at digital viewing. You guessed it—it’s… more
Oct 31, 2021
As the trade show industry started coming back to life over the summer and everyone collectively held their breaths hoping beyond hope that the attendees would show up – something very unexpected happened. The attendees arrived in force – ready to buy and in good numbers – but what actually was missing in a lot of cases were the exhibitors. We all know marketing budgets were slashed and the uncertainty around whether attendees would be at a show or not, along with some corporate travel bans, all are reasons exhibitors may not have been on the floor. But – we need to help them understand… more

Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: