Digital Customer Experience Workshop 2018

Event contact title
Contact
Event contact first name
Elicia
Event contact last name
Foo
Email
admin@conferences.com.sg / elicia@conferences.com.sg
Event contact telephone number
(65) 6592 – 7355
Description

Everyone wants to nail the digital customer experience (CX). But it’s not an easy feat to move away from brand-centric thinking to deliver experiences that meet user needs.

  • How do you adapt your CX to today’s consumer behaviours and expectations?
  • What are the latest contemporary design trends and thinking?
  • How do you innovate to incorporate new digital technologies and techniques?

Join us at this 2-day practical workshop to acquire the latest CX strategies and techniques to deliver experiences that your consumers want. Find out how to leverage latest CX trends to align with consumers’ changing needs and wants. Learn how to use experience mapping to prioritise opportunities for CX improvements. Discover how to generate breakthrough CX ideas and chart a course for CX success for your organisation.

 

Attendee information
Who Should Attend:

Senior level executives responsible for Marketing, Digital, Customer Experience, User Experience, User Design

Benefits of Attending:
  • Understand how CX is key to creating and capturing value for consumers
  • Analyse how to align CX with organisational values and goals
  • Identify the root causes of gaps in your organisation’s CX
  • Build empathy maps and personas to understand who you are designing for
  • Learn how to synthesise insights and opportunities into actions
  • Pick up proven ideation techniques that generate out-of-the-box solutions
  • Develop a rapid prototype that you can use to test and refine your ideas
  • Examine how to convert resistant internal stakeholders into champions
  • Construct a team canvas to align stakeholders towards a common purpose
  • Find out how to use the ultimate CX proposal to galvanise your organisation
  • Design a CX roadmap that minimises risk and maximises impact
  • Take away a CX rating tool to measure and evaluate success

 

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact