4 Impressive New Convention Center Developments to Watch for in 2021 and Beyond

October 18, 2021

As the industry returns to face-to-face events, rest assured there will be no shortage of spectacular spaces in which to convene. With the array of new and expanded convention centers that have opened this year and are on track to debut in the near future, this seems to be one of the most prolific periods of new construction the industry has seen.

Here are four upcoming convention centers to keep on the radar, all of which are making dynamic architectural and design statements.

The Summit, Seattle

The home of the Space Needle knows a thing or two about bringing awe-inspiring icons to its urban landscape, and the upcoming addition to the Washington State Convention Center (WSCC) is no exception.

The Summit, scheduled to open in July 2022, will put Seattle into the next architectural evolution of convention centers rooted in their urban core and supported by a vertically organized flow.

The building will feature approximately 255,000 square feet of exhibition space, 120,000 sq. ft. of meeting space and 60,000 sq. ft. of ballroom space, and design elements will be a highlight of the entire structure.  

Wide-open spaces, floor-to-ceiling windows and skylights were designed to bring daylight deep into the event spaces, with expansive views of the city in all directions enhancing the urban nature of the facility. The innovative arrangement of lobbies and exterior spaces aimed to capitalize on opportunities for small gatherings and quiet spaces. Larger spaces featuring soaring ceilings, such as the ballroom and the grand stairway, were designed to allow for improved ventilation. The Hillclimb, a suspended stair and escalator system that provides attendee access from street level to the ballroom level on top, is an iconic design element made of wood and featuring seating elements to enliven the convention experience while providing respite from activities.

With its stacked configuration, the efficiency of the urban site effectively brings interior and exterior spaces together, according to Jeff Blosser, president and CEO of the WSCC. 

“The 14,000-sq.-ft. open-air Garden Terrace will be a versatile option for meeting planners, meeting attendees will be wowed by the 58,000-sq.-ft. ballroom with its expansive view of the Capitol Hill neighborhood, and the glass-enclosed Hillclimb along Pine Street has west-facing views of Pike Place Market and the Puget Sound. Simply put, there’s a lot to like about this venue.”

During a recent hard hat tour of The Summit, Denise Begley, director of external events for Microsoft, was highly impressed with every aspect of the venue.

“The thought of how beautiful The Summit building is, how functional the space is and how to move people through it in ways that create opportunities for connecting and learning and showcasing our beautiful city—I can’t help but imagine the great ways the space can be used,” she said.

Another hard hat tour participant, Kelly Saling, vice president of convention sales and services for Visit Seattle, was also wowed by the building and the way it was designed.

“Summit is spectacular!” she said. “Seeing it from inside for the first time, I was really struck by how massive it is. It’s designed for the modern type of gathering, where so much happens outside the classroom, and is thoughtfully appointed to make logistics and execution of events an absolute pleasure."

With the addition of The Summit doubling the capacity of the existing WSCC, Saling is optimistic about the city’s recovery after the pandemic and its ability to continue providing a standout experience for event professionals and attendees.

“Having two buildings to offer for future conventions, both in the heart of our vibrant downtown, will be an incredible and unique asset,” she said.

 

Greater Fort Lauderdale CCGreater Fort Lauderdale/Broward County Convention Center, Fort Lauderdale, Fla.

The rays will be glowing a bit brighter in the Sunshine State come Oct. 27, when the Greater Fort Lauderdale/Broward County Convention Center unveils the first phase of its $1 billion expansion.

Phase one includes its newly expanded exhibit hall, featuring 350,000 square feet of contiguous space and opening just in time for the 62nd annual Fort Lauderdale International Boat Show. The full expansion will double the complex’s size, with 1.2 million total sq. ft. of space and a wealth of additional elements to create a vibrant convention center district.

“Greater Fort Lauderdale listened to the needs of meeting planners to create the convention center experience of the future,” said Stacy Ritter, president and CEO of the Greater Fort Lauderdale CVB. “When the expansion is complete, Greater Fort Lauderdale will be able to attract some of the world’s largest meetings, some bringing more than 8,000 total hotel room nights per event.”

In addition to the new exhibit space, the expansion will eventually include four ballrooms spanning a total of 132,000 sq. ft. of space, including a 65,000-sq.-ft. waterfront ballroom. Total meeting space will measure 215,000 sq. ft. with 50 breakout rooms, along with 220,000 sq. ft. of flexible space and a six-acre outdoor waterfront plaza with restaurants, an amphitheater and lush tropical landscaping to create a park-like atmosphere. On prominent display will be the famous outdoor sculpture, "Sailfish in Three Stages of Ascending" by Kent Ullberg.

The project will also include a new 800-room headquarters hotel with a rooftop bar, waterfront views, multiple dining venues, 73,000 sq. ft. of meeting space, versatile outdoor event space and a spa and fitness center.

The convention center expansion and headquarters hotel projects, both of which will feature the latest technology and sustainability initiatives and be LEED Gold-certified, will be the centerpiece of the full convention center district enhancement project that will include outdoor event space, restaurants, premier shopping, arts and cultural attractions and more.

The project will open in phases over the next few years, with a projected final opening date in late 2025.

 

Central Bank CenterCentral Bank Center, Lexington, Ky.

Downtown Lexington is readying to welcome one of the most innovative and impressive venues ever to be built in the city: the newly expanded Central Bank Center, which has been completely re-envisioned for the future.

Set for completion in January 2022, the $300 million expansion, which is the single largest capital public improvement project in Lexington’s history, was designed to bring fresh vitality to downtown and position the city as a premier convention, meeting and event destination.

“The current facility has served us well for the past 45 years, but the need for more exhibit space has been in discussion since 1994 and recommended by three different studies dating back to 1986,” said Bill Owen, CEO and president of Lexington Center Corporation. “This project, when completed, will really elevate Lexington as a convention destination to a whole new level.”

The new facility, which will feature bold architectural elements such as transparent glass exteriors, will boost the center’s exhibit space by more than 50% and its ballroom space by more than 40%. 

“We’re thrilled with this new facility,” said Mary Quinn Ramer, president of VisitLex. “The new convention center will allow us to pursue 90% of national meeting business, making us more competitive.”

Upon completion, the new Central Bank Center will feature more than 200,000 total square feet of flexible meeting and event space, including 100,000 sq. ft. of exhibit space, 16 meeting rooms, 11,000 sq. ft. of event space and a 24,300-sq.-ft. ballroom. 

The expansion also includes many innovative amenities and features that will make the center one the most high-tech, user-friendly and sustainable meeting and event spaces in the region.

The adjacent Rupp Arena, home to the University of Kentucky basketball program, will also receive improvements, including upgrades to the upper seating bowl, approximately 50,000 sq. ft. of new club space, expanded concourses and new sustainability features.

The entire development is designed to better connect Rupp Arena and the Central Bank Center to downtown. The parks, plazas and walkways that will weave through the project will create vibrant new public gathering spots for residents and visitors alike. Highlights will include the “Cat Walk,” an exterior stair and gathering place outside of Rupp Arena; the “Gorge,” a new outdoor space at the convention center that also provides outdoor exhibit space; interactive water features; an extension of the Town Branch Trail; and, in the future, Town Branch Park.

 

Savannah CCSavannah Convention Center, Savannah, Ga.

As one of the most historic, culturally rich, vibrant destinations in the South, Savannah has long been a popular meetings and conventions destination, and it’s about to get even more desirable.

Earlier this year, the Savannah Convention Center broke ground on a $271 million expansion that will double the exhibit hall space to 200,000 square feet and add a 58-foot-wide glass hangar door, a 40,000-sq.-ft. ballroom, 15 additional meeting rooms, more outdoor space, a new entry with an all-glass facade and a 900-space on-site parking garage.

Scheduled for completion in the summer of 2023, the expansion will allow the city to contend for some of the nation’s largest events.

“The expansion of the Savannah Convention Center will open up our city to new and larger prospective meetings, conventions and events that have been too big for us in the past,” said Joe Marinelli, president of Visit Savannah. “Savannah has become one of the top visitor destinations in the country and now will be able to compete for more conventions than ever before.”

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.