5 Ways to Maximize Revenue at Your Next Virtual Event

September 17, 2021

Gavin Escolar, a happy Uber driver, made $252,000 a year, only $36,000 of which came from his daily trips. The "Uberpreneur" made the extra money by using his car as a "showroom" for his jewelry design company.

Much like Gavin, event profs too, try to make the most from organizing an event. Here are 5 ways for event profs to engage with customers and make that extra buck for their brand, virtually.

  1. Ticket sales - Ticket sales are like the mafia of events. Want to learn how to make pretty pennies from them at virtual events? Bifurcate ticketing based on:
  • Early bird discounts
  • VIP tickets
  • Reserved seating
  • Season pass
  • Referral discounts
  • Group bookings
  • Membership tickets

Make the most of each category by offering exclusives and rewards. Keep a window for attendees to upgrade their tickets through add-ons. Offer VIP access at a nominal fee to someone with a season pass or discounts to groups on larger bookings.

  1. Sell brand merchandise and swag - Event organizers can make a virtual event memorable by selling merch and swag. Invite exhibitors and sponsors to sell their swag by setting up an online store on the virtual event platform. The swag items could be personalized:
  • Caps
  • Webcam Shutters
  • Planners
  • Coffee mugs
  1. Earn sales commission from exhibitors - Organizers can charge a small fee from exhibitors and sponsors for items sold at the online store. They can also take a commission on leads generated, new members enrolled, or any other sponsor goal that is met. This fee can be charged based on a mutually agreed commission rate/percentage.
  2. Ad Space - Ads on a virtual event platform, never go unnoticed. They are an effective way to promote your sponsors and exhibitors and drive traffic to their virtual booths. It is also a great way to generate additional revenue from the event. Event profs can help sponsors and exhibitors increase brand awareness and event presence through image ads, video ads, and banner ads across the virtual event platform.
  3. Offer premium content - Create 10X value to an attendee’s experience. Sell premium content at virtual events that attendees can take home, learn, and benefit from. Organizers can sell content such as:
  • Short-courses
  • E-books
  • Template bundles

Convincing attendees to loosen the purse strings is an art that can be mastered through practice. Use Hubilo's virtual event platform to implement these tactics and discover new ways to maximize revenue. Book a free 1-1 with our team!

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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.