AMR Releases New Report on the U.S. Exhibitions Industry
July 22, 2019
AMR International, a global strategy consultancy specializing in events, has released a new white paper entitled, “The U.S. Exhibitions Industry: Developments and Opportunities for Organizers.”
The five-page report explores the industry’s performance, as well as the evolving needs of attendees and exhibitors.
Among the notable topics discussed in the white paper:
- The U.S. exhibitions market remains attractive, with forecast growth continuing at 3.5 percent CAGR through 2022*
- A 3-percent decline in attendee numbers across the sector in 2017* signals a timely warning to the market that events must serve the ever-evolving needs of attendees and deliver return on time (RoT)
- Embracing change is now the norm; organizers can no longer “copy and paste” last year’s event and bank a profit
*Source: AMR’s Globex 2018 report
Most importantly, the report details AMR’s Exhibitions 2.0 model, which presents an opportunity for all organizers to achieve sustainable growth. According to AMR, organizers who have implemented Exhibition 2.0 initiatives have seen a bottom-line improvement of 10-15 percentage points.
The white paper compares historic and current/emerging attributes of U.S. trade shows in general, and shows the progression toward Exhibitions 2.0 values. For example, while historic and current/emerging tactics may include a sole focus on SQM (systems of quality management) as well as some sponsorship/ticketing, Exhibitions 2.0 trade shows are focusing on multiple, value-based revenue sources.
Other examples include focusing on an attendee-led organization, rather than a sales-driven model; and continuous innovation, rather than adaptation to trends.
The report emphasizes that no organizer — even associations or non-profits — is too small to embrace at least some elements of Exhibitions 2.0 and deliver enhanced results for their meeting participants. While this model is still a work in progress in the U.S., according to AMR, organizations such as The Toy Association and Association of Equipment Manufacturers are beginning to take new approaches and seeing results.
Learn more and download the full white paper here.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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