Automechanika Ho Chi Minh City debuts in March 2017

September 21, 2016

The first edition of Automechanika Ho Chi Minh City will debut March next year. The three-day show aims to become Vietnam’s leading regional trade fair for the automotive service industry.

Organised by Messe Frankfurt, Chan Chao International Co Ltd and Yorkers Exhibition Service Vietnam, Automechanika Ho Chi Minh City is expected to house 350 exhibitors and welcome 8,000 visitors at Saigon Exhibition and Convention Center.

Chan Chao and its subsidiary in Vietnam, Yorkers, is an experienced trade fair organiser in diverse fields including automotive, electronics and machineries industries.

Automechanika Ho Chi Minh City is the 16th show under Messe Frankfurt’s worldwide Automechanika brand exhibition.

With an extensive network on all continents, the debut is catching the eyes of all industry players around the globe. The strong alliance leads to the success of Automechanika Ho Chi Minh City.

Vietnam’s automotive market has great potential and is full of opportunities. There are currently 2 million automobiles in the country.

The trade volume of auto parts and accessories recorded a 43 percent increase between 2010 and 2014. This figure is prosperous, compared to six percent throughout the world in the identical period.

Commenting on the new show, Fiona Chiew, deputy general manager of Messe Frankfurt (Shanghai) Co Ltd, said: “Automobile production in Vietnam is expected to reach 227,000 units in 2020. Stated in the Vietnam Automobile Industry Development Master Plan, the government will regulate policies and mechanisms to boost the domestic automobile industry. The measures were taken due to various Free Trade Agreements, especially the ASEAN Trade In Goods Agreement, to reduce import taxes on cars and products in the range of zero to five percent.”

Akai Lin, project manager of Chan Chao International Co Ltd, also is optimistic about the Vietnamese automotive market.

“By the end of 2016, Vietnam is estimated to have 92.6 million inhabitants. The trade volume reached USD2.36 billion in 2014, which represented a CAGR growth of 9.7 percent. The population and trade reflect a huge market for the automotive industry,” Lin said.

Motorcycle Expo will be a special showcase at Automechanika Ho Chi Minh City, to cater to the needs of the local market.

There currently are 37 million motorcycles in the country. According to the Vietnam Association of Motorcycle Manufacturers, in the first six months of 2016, the sales of motorcycles reached 1.4 million units, an eight percent increase compared to the same period last year.

This reveals that the motorcycle industry is booming in Vietnam. The expo is expected to attract major manufacturers, dealers and distributors to showcase the latest products and accessories to the entire motorcycle industry.

Automechanika Ho Chi Minh City provides the industry players with a platform to expand their sales network and make personal contacts.

Exhibiting categories will include Parts & Components, Electronics & Systems, Accessories & Customising, Repair & Maintenance, Management & Digital Solutions, as well as Car Wash, Care & Reconditioning.

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Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. 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Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.